Hey, I’m Dan,
conceptual deign lead / Art Director.
I specialise in UI and digital design, with a strong emphasis on design craft, creative exploration, and visual storytelling.
I bring passion and energy to every project, guiding teams with creative direction and championing collaboration. I elevate the craft, ensure visual consistency, and stay hands-on “in the trenches” throughout the process to deliver impactful results.
Throughout my career, I’ve led the creative concept and execution of diverse campaigns and digital products, transforming innovative ideas into reality from start to finish.
I have been lucky to work with a wide range clients in Gaming, Entertainment, Fashion, Tech & Telecoms, including SEGA, MontBlanc, Google, HugoBoss, Nike, BT, Deutsche Telekom, Visa, Activision & Solana.
My approach blends creative problem-solving with strategic design insights to deliver thoughtful, impactful solutions that drive value.
Experience
BYND
Design Lead
2020 - July 2024
Saatchi & Saatchi
Senior Concept & Digital - Designer
2014 - 2019
Acknowledgement
Digital Designer
2013 - 2014
Expertise
Art Direction
Conceptual Thinking & Craft
Visual Design
Strategic Mindset
UI Programs
Figma, ProtoPie, Principle, Invision,
Adobe Creative Suite
Photoshop, Illustrator, InDesign,
After Effects, Premiere,
Other
Spline, Marvel, Keynote, Zeplin