Gorillaz - the lenz

Role: Art Direction & Design
Media: App, Print, Digital Display
Awards: Gold, Silver and Bronze Cannes Awards
Client: Deutsche Telekom
 

Releasing The Gorillaz into our world using an Augmented Reality App.

Gorillaz hijacked magenta - DT’s brand colour and turned everything
magenta into a digital portal allowing users to stream live shows by
looking through a phone camera.

I was responsible for the UX and app flow, ensuring the simplest journey to allow a user
to watch Gorillaz live and locate and unlock exclusive band content. Alongside mocking up
visuals for stakeholder meetings to further sell in campaign executions and ideas.